Amazon confirms Prime Day will run June 21-22, an earlier than usual start

Amazon confirmed its annual sales event known as Prime Day will be held on Monday, June 21 and Tuesday, June 22. Bloomberg had previously reported these same dates, citing leaked records. The once-a-year mega sale had typically been held in July, when the shopping season goes through its usual lull. But due to the COVID-19 pandemic, last year’s Prime Day was delayed until October in most markets, including the U.S.

Despite the changes, Amazon said small and midsize businesses generated mo0re than $3.5 billion during the Prime Day event, Amazon said, up 60% from the year prior. However, it didn’t disclose its total Prime Day figures.

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