Wednesday morning, HBO Max rolled out a new, partially ad-supported service plan. Consumers can now choose between the original ad-free plan at $15 per month or the new, ad-supported plan at $10 per month—the breakdown is similar to Hulu (no ads) versus Hulu (with ads), at $12 per month and $6 per month, respectively.
HBO Max customers (new or existing) can also prepay for additional savings. Paying upfront gets you a year of service for the cost of 10 months at the monthly rate—$150 per year for ad-free or $100 per year for ad-supported.
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