Spotify wants to make the yearly Wrapped experience more than a once a year thing

Spotify loves when people share its annual Wrapped music breakdown on social media, so it’s making that more of a year-round treat. The company is announcing a new digital experience today called Only You, which will give users personalized playlists in a shareable form. 

The in-app experience will give users a variety of playlists and data insights based on their music listening habits, and a new feature called Blend will let two friends automatically merge their musical tastes into a playlist.

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